My last post was about adjectives that turn me off books in promotional material, so this week I thought I’d turn it around and look at some common book-selling adjectives that might make me more likely to read a novel. Of course, no one word alone is going to sell me something, but there are a few that would help pique my interest if other signs are good.
I’ve ruled out obvious genre-markers like “fantasy” and “science fiction” (from the title of this blog it’s already pretty obvious I like those kinds of books), and narrowed it down to five that are most likely to catch my eye or appeal to my personal tastes: Continue reading
Whether it’s in a blurb, a social media post, an email from an author or publicist, or an advertisement, I often see adjectives used to promote books… and while some of those adjectives do their job well, I’ve noticed others immediately rub me up the wrong way. These seemingly innocuous little words provoke grimaces or eye-rolls, instead of doing what they’re presumably meant to do: make me want to read the book.
Of course, these are specific to me and my personal tastes, but I thought for some fun, and in case it helps anyone know how not to promote a book to someone like me, I’d list a few that stand out. Continue reading
I regularly receive promotional offers from a German book store chain called Thalia for discounts on their products (e.g. “12% off everything today!”). However, there’s always a little asterisk, and in the fine print you see something to the effect of:
*Not valid for use on books or ebooks due to the Buchpreisbindung.
Given this is primarily a book store, it seemed pretty strange they never sent me discount vouchers to tempt me to buy actual books. Continue reading