A short break in the decades series this week, but for a good reason – to bring you a guest post from Brian D. Anderson! Brian is the author of over 20 fantasy novels and has recently signed a book deal with Tor. He’s here to share his experiences in making the transition from indie to traditional publishing and the challenges he faced in moving between these worlds:
So you’ve written a few books, had them edited, paid for a cool cover, learned how to market, and as a result, had a great deal of success selling them online. You’ve even quit your day job. Maybe bought a house or a car…or both. Life’s coming up roses. You’ve achieved something special. Something spectacular. You are a professional novelist! Moreover, you’re an experienced indie, well qualified to pass on your wisdom to the never-ending river of up-and-comers dreaming of emulating your accomplishments.
That’s more or less how I felt a few months ago. For seven years, I have enjoyed a degree of professional success in indie fantasy. Not to say I was at the top of the heap. But I sure wasn’t at the bottom. I had an agent, had made a few significant audiobook deals, and been nominated for an award or two. But that’s where it stopped. I’d reached the limit of where I could go on my own. If I wanted to continue up the ladder, I had to find a way to break into traditional publishing.
My agent had submitted several times to the Big Five, without success. I was perfectly satisfied with my achievements as an indie, but the game was changing, and I was rapidly facing the possibility of fading away into obscurity. New indie talent was emerging, and they were hungry, energetic, and motivated. I’d been working at a feverish pace for seven years, and I’m not ashamed to say I was running low on steam. This new class of indies half my age could produce at a rate I simply could not keep up with. And their facility with social networking made me a horse and carriage to their self-driven car.
I decided that perhaps it was time to try something new with my stories, so I wrote The Vale, which is based on the tropes, plotting, and pace of RPG’s like Final Fantasy and Tales Of. I was aware of GameLit and LitRPG, but this was different in the sense that it read like a novelization of a game – no stats, no being sucked into the game world, no other criteria placed on the genre by its fans. I landed a substantial audio deal for the series, which basically crushed my chances to sell it to the Big Five. Still, my agent thought it was worth a shot.
As expected, they weren’t interested. However, an editor over at Tor (Macmillan) read it and liked it very much. And while unable to make an offer, asked that they be given first look at my next project. That alone sent me over the moon. By the way, I saw the lunar lander while I was up there. Take that, conspiracy theorists! I had a mountain of work to do, but I didn’t want to waste the opportunity. I had a new series in the beginning stages saved in a file, so I banged out the first few chapters along with a synopsis. Tor took a quick look and replied by saying that the complexity of the world was too much to make a decision without a complete manuscript.
So, defeated, I went back to my indie work and plodded on, forgetting all about Tor, the book, and transitioning to traditional publishing. Yeah, right! This is Tor we’re talking about. As a kid, most of the books I read came from Ballentine, Del Rey, or Tor. Becoming a Tor author would be the fulfillment of a childhood fantasy. So I shoved everything else aside and worked like my life depended on it.
After about eight weeks, The Bard’s Blade was finished. BEA (BookExpo America) was about a month away, and my agent contacted Tor, offering an exclusive look before shopping it to other publishers while she was in New York. Now, here’s where it gets weird…in a good way.
For anyone who has been through the submission process, you know how mind-numbingly, soul-suckingly, nail-bitingly long an ordeal it is. Aspiring writers can spend years finding an agent just to spend years more submitting to publishers. Tor seemed excited to read it and told us that they would have an answer ahead of the convention. While I wanted to believe this, I fully expected to hear back from them saying they couldn’t make a decision within the allotted time frame. I had mentally prepared for this likelihood so as not to drive myself nuts checking my inbox every five minutes.
Not only to my disbelief but to that of every traditionally published writer I know, this isn’t what happened. Tor received the manuscript on a Friday; on Monday they emailed my agent, stating they were interested and intended to make an offer. That alone had me grinning from ear to ear. I had three numbers in mind. What I would take; what I wanted; and the imaginary number that would not happen. There was, of course, the chance they would come back with a lowball figure that I would be forced to reject. That was the nightmare scenario. To turn down an offer from Tor would haunt me for the rest of my life.
But my astonishment increased when Wednesday arrived and my agent received a deal memo. It was to the dollar what I wanted. Sure, there was some tweaking pertaining to rights, but overall, I could not have expected better. It took a full day for me to absorb what had happened.
Once the contracts were signed, it was time for me to come to the realization that experienced as I was in the indie world, I had a lot to learn about working on a Big Five publication. To her credit as both a person and a professional, Lindsey Hall, Senior Editor at Tor, was understanding, and she bent over backwards to help me acclimate to new procedures and expectations. She was always available to talk and responded to my questions, no matter how silly.
After seven years of indie work, I’d ironed out a method of production that worked well for me. There is the first draft, of course, where I give little consideration to prose. This is for getting down the plot and fleshing out the characters. The second draft smooths out some of the rough edges. Then, depending on deadline constraints, one of two things happens. One: If pressed for time, the manuscript goes to my editor, with whom I’ve been working for five years. He knows my style intimately and can make additions and adjustment so close to the way I would write I can’t even pick them out. Or two: A third pass where I give it polish and pay close attention to detail. From there, I send it to my first editor.
Once I have it back, I give it a read through, then send it to my copy/line editor and proofreader. She’s fast, and has it back to me in a few days or a week at most. After another final read, I format it and then upload the manuscript to the online platforms.
During this period, I’m working with cover artists and interior designers for the paperback edition. I’m also busy on my social networking sites, getting the word out and prepping fans for the release. The details are many, and would take a book unto itself to explain. But from writing the first page to publication, I can produce a full length 100,000 word novel in roughly 4-5 months.
On the traditional front, though, things move at a different pace. The Bard’s Blade is not slated for release until January 2020. So the first thing I had to learn was patience. An indie making the transition must understand that this is not just a business – it’s a BIG business, with entire departments dedicated to aspects of publishing that an indie manages alone. Where I was the shot caller, now there were committees. Where I could make a choice and then act on it instantly, now even the discussions about making the decisions were scheduled months in advance. But this was not what had me screaming at my computer.
Switching to traditional publishing meant I was giving up the total dominion I’ve enjoyed over the content of my work. I was not the only one invested in the story and concerned about how it would be received by fans. There are good reasons editors pick some books and pass on others. They are there to pick winners. The books with which they are associated are closely watched by their superiors and the industry at large. How long will an editor keep their job after too many flops? In other words, my success is in a real way tied to my editor’s.
Knowing this did not make it any easier when I received the first round of revisions. Holy moly! I sat at my desk in a stupor for…I’m not sure how long. From my perspective, the entire book needed to be rewritten. Whole chapters – gone. New chapters needed. Even my beloved pointy-eared elf-like people were to be eliminated. It…it was…genocide! It was also as close as I came to refusing to go along with it.
But in the end, I set aside my ego and made the changes. And that’s really what it takes. When you make a success out of any endeavor, like I had with indie publishing, you begin to think you possess insights that you do not. You’re surrounded by people looking to you for answers on how they too can sell thousands of books and quit their day job. It makes you feel important; wise. Your association with other authors and the conversations you have can trick you into thinking it’s given you even greater perspective. But until you have experienced the pride-killing blow of being wrong about your own work; yelled at the comment box only to lose the imaginary argument; then looked at the end result of what you did (were forced to do) and grudgingly admitted how much better it turned out, you really can’t know what it’s like.
That’s not to say my skill sets learned as an indie were wasted. I work fast as a necessity. When given a month, I’d only need a few days. When plot issues arose, I was three steps ahead with solutions. And it wasn’t as if Lindsey took over the book and changed what it was about. It felt a bit like that in the beginning, granted, but that was just a visceral reaction, like when an only child has to share a toy for the first time with a new sibling. I was still the one creating the plot points, shaping the characters, building the world. But now I had someone helping me stay on track who could see what I was too close to notice.
I’m still putting out indie books, and will be for some time. Tor, surprisingly, has encouraged this. But I intend to slow my pace considerably. Three novels a year for seven years has taken a toll. Now, thanks to Tor, I’m carrying more tools in the bag, and it’s making it easier for me to move forward. There’s still so much to learn; curtains to be pulled back.
And for the first time in a while, I’m eager to find out what’s next.
For more than a decade, Anderson tried breaking into the music business while holding down day jobs. To relieve stress, he would sit at his computer and write short stories. He had always loved writing, but had never considered it for a career. This changed when his son came to him, excited as only a seven-year-old can be, and told his father the idea he had for a story. It was in that moment everything changed. What his son told him became the foundation for an entire career. And the beginning of The Godling Chronicles. Since then, he has sold more than 500,000 books worldwide. His second series, Dragonvein, was a top five finalist on Audible for Fantasy Book of the Year in 2015.
Currently he resides in Fairhope, Alabama with his wife and son.
You can visit Brian’s website or blog, follow him on Twitter or Facebook, or check out his books on Goodreads.
3 thoughts on “Making the Change: An Indie’s Transition to the Traditional World”
Very informative and down-to-earth! One has to go through it all to understand it, right? And I think there’s nothing more rewarding than achieving your goals with your hard work and perseverance, but also humility and the capability of admitting your own mistakes. Very well written 🙂 Thanks so much for sharing!
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Very interesting to read! Refreshing to hear such a realistic view of the publishing industry- both on the traditional and indie front.
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First of all, congratulations! It’s wonderful to have your talent recognized, especially by a publisher like Tor. Second, many thanks for sharing your experience in such an open manner 🙂
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