A great tagline can help sell books and give readers an idea of what kind of story they’re picking up. However, titles, covers and blurbs play a much larger role in book marketing, so taglines (aka straplines or endlines in the UK) are rarely discussed. We’re more likely to associate them with the subtitles on movie posters or trailers, and most of us would be hard-pressed to quote the tagline of our favourite novel. In spite of this, I’d wager that at least one out of every two books you pick up will have a slogan or catchphrase that appears on its front or back cover.
So this week I’ve collected 20 stand-out taglines from various books on my shelf and analysed which ones I like, which ones I don’t, and why I believe they do or don’t do a good job of selling the novel. Continue reading