Last week I listed the ways a book can get my attention. I looked at how things like awards, recommendations and online lists can help a novel to stand out from the crowd for me. However, once a book has my attention, it usually still needs to jump a few extra hurdles before it becomes something I want to buy and read.
So this week I thought I’d analyse all the little factors that come into play when I’m investigating a book to see if it’ll go onto the “to-read” list, or even straight into the shopping basket. My decision-making process is usually automatic and almost sub-conscious but I thought it’d be interesting to take a step back and analyse it in more detail.
Of course, the way I initially learned about a book (e.g. through a recommendation) can play a big role in my decision to read it or not, however for the purposes of this post I’ll be looking purely at factors I consider when I’m coming at a book undecided and looking for more information.
Since I’m a Goodreads user, my most important stop for this decision making is usually done on the Goodreads book page, so a lot of the elements below are ones I consider on there. However, many of these elements would be relevant to looking up a novel on any book website, so it’s not just relevant to Goodreads users.
As the title of this blog probably makes clear, I’m a fan of fantasy fiction. I also like science fiction, young adult fiction, dystopia and romance. While I occasionally read and enjoy books outside of these genres, I’m unlikely to read a book in a different genre unless it’s particularly intriguing or comes highly recommended, simply because I don’t usually enjoy other genres as much. So my first stop is to check which genre people have shelved the book as on Goodreads, or figure it out from the blurb or cover.
2. The Buzz
I also consider how much buzz there is around the book. This tends to be a more subconscious thing that relates to how I first heard about it. Have people been talking about it online and blogging about it? Has it won awards? Are my friends reading it? Has the cover been popping up more and more when I’m browsing online or in a book store? A lot of buzz may help put the book in my “to read” basket because I want to see what the fuss is about. However, buzz is not necessary for me to consider reading a book as I also like to look for little-known or under-appreciated gems.
3. Friends’ Ratings
I always scroll down on Goodreads to see if any of my friends have read the book I’m considering reading and if so, what they thought of it. This is fairly crucial, because if a friend I usually agree with has given it a 4 or 5 star rating, I am much more likely to read the book. If there are no ratings from friends I move on to consider other factors.
4. The Cover
I put the book cover high up in this process not because I’ll make a decision to read a book based on how nice the cover is, but because if the cover is frightfully unprofessional or tacky it will make me worry the contents are unlikely to be any better. The cover has to be halfway decent to avoid turning me off immediately.
This before-and-after style article about cover redesigns on JaneFriedman.com gives great examples that illustrate what a difference a professional, well-designed book cover can make.
5. Total Number of Ratings
(In Combination with Year of Publication)
You might call it shallow because it’s purely a reflection of a book’s reach, but if very few people have rated a book it can make me hesitant to read it. If the publication date is in the last few years (i.e. the book hasn’t been around long enough to garner more attention) or if I have a glowing recommendation from a trusted source, I disregard low numbers. But if it’s a random book published 20 years ago and only 8 people have rated it, I can’t help but wonder why it hasn’t gotten more attention in that time.
6. Average Rating
I don’t give as much weight to this factor as other people I know do (I have friends who won’t read anything with an average rating of less than 4 out of 5 on Goodreads) but if a book has a high average rating it’ll certainly stand it in good stead.
7. The Blurb
You might wonder why the blurb is all the way down at 7 in my decision-making process. Well, I’ve found blurbs aren’t always useful to me in finding great books. Sure, if the blurb is poorly written or full of clichés it’ll help me avoid it – but I’ve read plenty of great books that had underwhelming blurbs so while I do use it, I don’t weight it as heavily as other factors.
8. The Sample
Sometimes I’ll read sample chapters on an author’s website or bookseller website before buying a book, or listen to an audiobook sample (for audiobooks the sample is vital because it’s also how I decide if I like the narrator’s voice or not – if I don’t I’ll consider reading a print or ebook version instead). When reading a sample, the things that turn me off are usually clichés, clunky writing, typos or annoying characters. Conversely, intriguing ideas, characters and worlds, or tantalising conflicts, will peak my interest.
9. The Author
The author is a big factor in the decision-making process if I’ve read their work before. If I disliked it I’m unlikely to go back for more, and if I loved it, even bad ratings won’t turn me off reading their new book. Similarly if I’ve heard good things about the author or like their blog it’ll make me curious.
Ultimately, though, the author is down here at 9 because if I’ve never heard of them I might visit their Goodreads page or website to get a sense of where they’re from and who they are, but it’s unlikely to greatly influence whether I read their book or not.
10. Ratings of Other Books by the Same Author
If I’m investigating a book because I’ve heard about the author or feel I should read something by that author, I’ll likely compare its average rating (and total number of ratings) to other books by the same author. This is because I usually want to read the most beloved and popular book that author has to offer first (though occasionally I like to read their debut novel first).
Truth be told, I rarely read reviews on sites like Amazon or Goodreads (unless they are by someone I know). This is because I’m afraid of spoilers, but also because for every person who writes a glowing 5-star review there will be one who writes a scathing 1-star review, and I never really know who to believe. Occasionally I do read of a few reviews if I want to get a sense of the kind of book it is and what people liked or didn’t like about it, but it’s rarely a pivotal factor in the decision-making process.
Length occasionally comes into play when I’m deciding to read a book. I’m willing to take a risk on a shorter book, but if it’s a 1000 page monster it can make me hesitant to dive in. This is particularly important with audiobooks. I’m reluctant to embark on anything longer than 30hrs simply because it can be a slog to listen to one book for that long.
13. Publication Date
While it plays a very minor role, I’ve noticed I am more likely to preference books published in the last 10 or so years in my reading. This wasn’t always the case, as I used to read more old fantasy classics and “must-reads”, but now that I’ve read quite a few of those, I tend to be keen to discover new books in a more modern style. Also, it’s nice to read things people are getting excited about and talking about now.
14. Available as an Audiobook
While this would rarely mean a book does or doesn’t make it onto my to-read list, it can affect how soon I read a book. Only a small portion of the books I want to read are available as audiobooks, yet I go through as many audiobooks in a year as paperbacks and ebooks combined, if not more. So if a to-read book is available on Audible it’ll get onto my Audible Wish List and likely get read sooner than a book that’s only available as an ebook (especially because I usually only read ebooks when travelling).
I may have forgotten some other minor factors, but in essence, the list above shows the main things I consider when deciding whether to click ‘to read’ on Goodreads, add a book to my in-store shopping basket, or put it in my Audible Wishlist.
Are there any other factors you would consider when reading a book? And do you think any of the above factors are more important than others in terms of convincing you to read a book?