My last post was about adjectives that turn me off books in promotional material, so this week I thought I’d turn it around and look at some common book-selling adjectives that might make me more likely to read a novel. Of course, no one word alone is going to sell me something, but there are a few that would help pique my interest if other signs are good.
I’ve ruled out obvious genre-markers like “fantasy” and “science fiction” (from the title of this blog it’s already pretty obvious I like those kinds of books), and narrowed it down to five that are most likely to catch my eye or appeal to my personal tastes: Continue reading
Whether it’s in a blurb, a social media post, an email from an author or publicist, or an advertisement, I often see adjectives used to promote books… and while some of those adjectives do their job well, I’ve noticed others immediately rub me up the wrong way. These seemingly innocuous little words provoke grimaces or eye-rolls, instead of doing what they’re presumably meant to do: make me want to read the book.
Of course, these are specific to me and my personal tastes, but I thought for some fun, and in case it helps anyone know how not to promote a book to someone like me, I’d list a few that stand out. Continue reading
A great tagline can help sell books and give readers an idea of what kind of story they’re picking up. However, titles, covers and blurbs play a much larger role in book marketing, so taglines (aka straplines or endlines in the UK) are rarely discussed. We’re more likely to associate them with the subtitles on movie posters or trailers, and most of us would be hard-pressed to quote the tagline of our favourite novel. In spite of this, I’d wager that at least one out of every two books you pick up will have a slogan or catchphrase that appears on its front or back cover.
So this week I’ve collected 20 stand-out taglines from various books on my shelf and analysed which ones I like, which ones I don’t, and why I believe they do or don’t do a good job of selling the novel. Continue reading
Last week I listed the ways a book can get my attention. I looked at how things like awards, recommendations and online lists can help a novel to stand out from the crowd for me. However, once a book has my attention, it usually still needs to jump a few extra hurdles before it becomes something I want to buy and read.
So this week I thought I’d analyse all the little factors that come into play when I’m investigating a book to see if it’ll go onto the “to-read” list, or even straight into the shopping basket. Continue reading
I’ve always been fascinated by how books are discovered – by how a person ends up finding and deciding to read a particular novel amidst the ever-growing sea of books swirling around them. Since starting to write myself I’ve become even more fascinated by this process, knowing I may one day have a book out there that I hope to get into readers’ hands.
Sadly I don’t have the expertise or the data to analyse how most people find the books they read. However, I do know my own habits and behaviours as a reader, so for interest’s sake I thought I’d take a look at how a book can stand out from the crowd for me and make it onto my “to-read” shelf. Continue reading