A great tagline can help sell books and give readers an idea of what kind of story they’re picking up. However, titles, covers and blurbs play a much larger role in book marketing, so taglines (aka straplines or endlines in the UK) are rarely discussed. We’re more likely to associate them with the subtitles on movie posters or trailers, and most of us would be hard-pressed to quote the tagline of our favourite novel. In spite of this, I’d wager that at least one out of every two books you pick up will have a slogan or catchphrase that appears on its front or back cover.
So this week I’ve collected 20 stand-out taglines from various books on my shelf and analysed which ones I like, which ones I don’t, and why I believe they do or don’t do a good job of selling the novel. Continue reading
Last week I listed the ways a book can get my attention. I looked at how things like awards, recommendations and online lists can help a novel to stand out from the crowd for me. However, once a book has my attention, it usually still needs to jump a few extra hurdles before it becomes something I want to buy and read.
So this week I thought I’d analyse all the little factors that come into play when I’m investigating a book to see if it’ll go onto the “to-read” list, or even straight into the shopping basket. Continue reading
I’ve always been fascinated by how books are discovered – by how a person ends up finding and deciding to read a particular novel amidst the ever-growing sea of books swirling around them. Since starting to write myself I’ve become even more fascinated by this process, knowing I may one day have a book out there that I hope to get into readers’ hands.
Sadly I don’t have the expertise or the data to analyse how most people find the books they read. However, I do know my own habits and behaviours as a reader, so for interest’s sake I thought I’d take a look at how a book can stand out from the crowd for me and make it onto my “to-read” shelf. Continue reading