What Fantasy Authors Can Learn from Marvel Studios

This week I’m excited to bring you a guest post from writer, English teacher and Marvel fan Josiah DeGraaf, who blends the fantasy and superhero genres in his writing. He takes a look at what fantasy authors might learn from the successes of genre-mixing in superhero fiction:

If you aren’t much of a superhero movie fan (or even if you are), the upcoming slate of movies Marvel alone is trying to push out may seem rather exhausting. 10 more films in the next three years with plans through 2027? It’s no wonder you have people like Spielberg predicting superhero films will go the way of the Western and burn out in the near future.

Yet, despite all the films churned out by Marvel and DC, moviegoers keep purchasing tickets without any signs of stopping. Superhero stories are a (relatively) narrow genre—and yet many viewers (such as myself) regularly see two to four superhero films a year, despite the criticisms Marvel’s received for weak villains and paint-by-number three-act stories.

How has Marvel been able to keep selling tickets without running into genre fatigue? There are multiple reasons, but there’s one I’d like to focus on: Marvel keeps the genre feeling fresh by mixing it with other genres. This is a skill that not only budding novelists can be taking advantage of—but a skill some of the best fantasy authors today are using to craft unique and brilliant stories. Continue reading

What Makes a Good Book Tagline?

A great tagline can help sell books and give readers an idea of what kind of story they’re picking up. However, titles, covers and blurbs play a much larger role in book marketing, so taglines (aka straplines or endlines in the UK) are rarely discussed. We’re more likely to associate them with the subtitles on movie posters or trailers, and most of us would be hard-pressed to quote the tagline of our favourite novel. In spite of this, I’d wager that at least one out of every two books you pick up will have a slogan or catchphrase that appears on its front or back cover.

So this week I’ve collected 20 stand-out taglines from various books on my shelf and analysed which ones I like, which ones I don’t, and why I believe they do or don’t do a good job of selling the novel. Continue reading

Amazing Books vs Good Books: What Makes a Fantasy or Sci-fi Novel Great?

Most of us could probably list a few fantasy or science fiction books we’d dub amazing, or add to our all-time favourites list. These are books that hook us, keep us drawn tight with suspense or fascination or wonder, tear us through to their endings, then leave us either in a state of catatonic awe, overflowing with enthusiasm or simply scrambling to get our hands on the next one in the series. If we’re lucky, these books come along often, and remind us how wonderful the experience of reading can be.

By the same token, we have probably all read a few good books too: Continue reading